SEO Audits, keyword and Meta tag
We do SEO audits usually to see the performance of the website. For example, there is a problem with on-page related websites. To see if there are any off-page related problems on the website. We see what needs to be changed on a page through an SEO audit. In a word, it can be said that an SEO audit is done to solve the problem of the website.
When a user types some words on the search engine to find out somethings these words are known as a keyword. Keywords are the most important factor for both on-page and also off-page SEO techniques. The keyword must use in the title, meta tag, meta descriptions, heading and content. A meta description is a summary of a page on a website. When we type something into a search engine, we see a lot of results. Below the title of any page is the summary of the page. This summary consists of 150 to 180 characters in one sentence.
Canonical Implementation, creating sitemap and AMP(On-page SEO)
Sometimes the URL on our website is different but the content of that page is the same. In that case, when the crawler comes to the website, the crawler is confused. Because he sees that the content is the same. URLs are different. The crawler then selects to index anyone page. But it turns out that the page that was indexed was not an important page of the website. But it became an index. What was important was not the index? We use canonical tags to fix this problem.
Through Canonical Implementation, we instruct the crawler which page is important. A sitemap is an XML file through which we describe the complete infrastructure of our site to the crawler. To crawl our site so that there is no problem. In short, through Sitemap, we serve the entire infrastructure of our site to crawlers.
The full form of AMP is Accelerated Mobile Pages. The mobile version of our website is AMP. Before Google indexes, it is more important to know if your site has an AMP version. Because now the mobile is used more and more. If your website is amp version then it will be uploaded to mobile quickly, not slow.
Creating Robots file, optimize SEO content & check Duplicate content.
There are some pages or posts on our website that we do not want to present to Google crawlers. We don’t want that particular page or post to be crawled and indexed. We then create a text file that specifies which pages or posts the crawler will crawl on our website. Duplicate content causes our website to rank down. Duplicate content is on the website for some reason. We need to mark it with the SEO tool. It needs to be corrected. Otherwise, it will hinder the growth of the website’s rank. Duplicate content here means that if you copy someone else’s writing, it will be duplicate content. If you copy an image or video, it is also duplicate content. Your post or content cannot be duplicated.
Keyword Density, Interlinking, Page speed Analysis,301 Redirects.
When we post content on a website or blog, we have to keep in mind that the keyword density in the content is not high. If there is keyword density in the content, it is spam in the eyes of Google bots, users and crawlers. Keep in mind that you can use keywords 2-3%of the total words of your content. When we publish a post or article on our site or blog, we need to provide an internal link. Internal link adds changes to the page index, bounce rate. And internal links play a special role in increasing the rank of the site.
The more features a website has, the more content it will have, the more images it will have, the more tools and facilities it will have. This will increase the code or script. And all this will take time to be upload to any user’s device. As a result, your website’s speed score will be lower. For that, you need to analyze the speed score of your website. Which allows you to determine what is causing your website’s speed score to go down. Which is also affecting your page rank. If you move a search engine or user from one URL to another, it is the redirection in SEO language. There are two types of redirection.301 redirection and 302 redirections. If you move permanently, it is called 301 redirections. And if you move temporarily, it’s called 302 redirections.
Optimizing for voice search and Image optimization. (On-page SEO)
Currently, 55% of the world’s people do not type in Google, they search by word of mouth. Instead of typing, they prefer to search by word of mouth. Because the results come quickly. Then there are some things to keep in mind when optimizing your blog or site. The speed score of your site or blog should be 4 seconds. Must take SSL certificate. The content of your site or blog should be in Natural language.We need to try to write the best content. Then your site or blog will be voice search optimized.We add images to blogs and sites. One of the ways to get traffic to a website is through images. If you optimize the image you post correctly, the number of users on your website will increase through the image, and the page-rank will also increase.
write an optimize content. (On-page SEO)
If you want to increase the rank of your website or blog, you need to write quality content. There was a time when websites or blogs got rank in Google depending on the keywords. But now is not the time. Ever since the Google algorithm Bert was updating, quality content has been the only way to rank a page or post. And we know Google’sstatement. Google says you do quality work, not quantity. So writing quality content is definitely important. You have to follow different rules for writing quality content. Which will rank your website. Keyword stuffing cannot be in such content. Your content should be in neutral language and simple. So that there is no problem in understanding the user.