What is the keyword is, the word through which the user searches in the search engine. In a word, what we type in Google search is it a keyword. It would be wrong to say that we will never be able to search without keywords. Because without typing in keywords we can say in our mouth.that is the voice search. But the point here is that the search engine can receive in two ways, one is written and the other is voice. Keywords will be must in both cases.
Kind of it
There are different types of keywords. Short Tail Keywords, Long Tail, Latent Semantic, Evergreen Keywords, Fresh Keywords, Product Defining Keywords, Geotargeting Keywords, Customer targeting, Intent Target Keywords etc.
Definition of the keyword.
A keyword that has one or two words is a short tail. A keyword that has three or more words is a long-tail. The keyword that appears at the bottom of the first page of the Google search engine is latent semantic. And to put it a little simpler, when we search for something, the millions of keywords that appear after the last result at the bottom of the first page of Google. This is latent semantic. The keyword that has become popular is Evergreen. For example, the word Facebook is an example.
When a tide of words come in a specific time. It is a fresh keyword, it is usually created in some kind of event cycle as now the fresh keyword is the time of Bollywood drug connection (when I am writing this content) so it is a fresh keyword for this time. A customer search for a product target, it is a product defining, such as Best Apple Mobile Under 30,000. When a place is a search by specific, it is called a geotargeting. Real name is search with a specific name. It is the customer defining keyword. Such as Max She for Man.
The keyword through which the customer’s intention. This is the Intent Target Keyword. For example, the best smartphone by under 20 k. Means we understand that the customer wants to buy the phone. Here if the search is the best smartphone. Then what do we mean? It can also be understood that the customer is looking at the phone. Because the customer’s intent is not clear.
The keyword research.
Keyword research reveals what the customer is searching for, and if discussed a little differently, research becomes clearer. Suppose we also do a website whose product is a pen. Now if we don’t do research on pens. Then we will not know what the customer searches by typing. Not just by searching with the pen. Whether it is searching by typing Best Pen in India or by typing Best Pen Under 5. The thing is if the keywords are not research. It will not be possible for this pen company to get the keywords ready. Then it was understood that a website can never go to google the first page without keyword research. If it is not, the site may not rank.
So with this research, we will be able to do SEO of a site in the right way and as a result. we will get a place on the first page of Google.So with this research, we will be able to do SEO of a site in the right way and as a result. We will get a place on the first page of Google.